COCOA DIARIES

PERSONAL CONCEPT PROJECT

Cocoa Diaries is a blog made to platform the experiences of Black collegiate women as they grow through their personal and professional endeavors.

Conceptualized 6 product mockups and 3 logo variations for Cocoa Diaries Instagram page. Curated a more readable, on trend design that garners interest from their primary demographic.

*ALL LOGO MOCKUPS & LOGO FONTS ARE FOR PERSONAL USE, DEMONSTRATING CONCEPTS & SKILLS ONLY*

ROLE

GRAPHIC DESIGN

PROGRAMS

AUTODESK SKETCHBOOK

PROCREATE

CANVA

BRAND PACKAGE EXPERIMENTATION & PROCESS

Utilized Canva to format a 2 paged, digital booklet of the logo details. Inclusive of: Typography, Color hex codes, and purpose.

*Bright Font & Tinos Font are downloadable demo fonts from fontspace for personal use only.*

TYPOGRAPHY

By Dharmas Studio

56pt & 676pt

Dependent on logo variation

By Steve Matteson

67pt

32 pt

COLORS

#bd622a

#7e9181

#dbc0a8

#4b2819

4 Colors were picked from a larger palate of neutrals made my the Cocoa Diaries team. The colors were picked to provide range with seemingly less therefore, achieving a minimal look that remains recognizable.